Session 1: Introduction to Social Media Marketing
- Overview of social media platforms
- Understanding the role of social media in marketing
- Introduction to key social media marketing concepts
Session 2: Building a Social Media Strategy
- Defining goals and objectives for social media marketing
- Identifying target audiences and demographics
- Choosing the right social media platforms for business
Session 3: Creating Engaging Content
- Understanding the principles of engaging content
- Crafting compelling text and visual content through Chat GPT
- Utilizing storytelling techniques for brand narratives
Session 4: Creating Engaging Content - Part 2
- Leveraging multimedia content (images, videos, GIFs)
- Using canva, freepik, pixabay, pexels & other for content creation
- Incorporating user-generated content
- Best practices for content curation
- How to plan monthly content calendar
Session 5: Social Media Advertising - Part 1
- Introduction to social media advertising
- Ad creative and copywriting best practices
- Campaign Goal Selection & Budgeting
- Setting conversion location as per Business Goals
- Setting up Location based Campaigns locally or globally
- Right audience selection on basis of demographics, interest & behaviors.
- Understanding daily & life time budgets
- Budgeting and bidding strategies for ads
Session 6: Social Media Advertising - Part 2
- Understanding business needs & planning Right campaigns
- Advanced ad targeting options
- How to generate Followers. likes, video views & Engagement.
- How to generate messages, web traffic, calls, leads, and sales
- Analyzing and optimizing ad performance
Session 7: Community Management and Engagement
- Building and managing online communities
- Responding to comments and messages
- Handling negative feedback and crises
Session 8: Social Media Analytics Basics
- Overview of social media analytics tools
- Understanding key metrics and performance indicators
- Reporting and analyzing social media data
Meet Your Instructors
Lecturer | Digital Marketing & Entrepreneurship Specialist
Munib Hassan is an accomplished academic and industry professional with over 7 years of experience in the digital marketing and entrepreneurship domain, including 2+ years in academia. As a lecturer at the University of South Asia, Lahore, he specializes in delivering cutting-edge courses on entrepreneurship, digital ventures, and AI-powered marketing strategies. His expertise bridges the gap between theoretical knowledge and practical business applications, empowering students to monetize their skills while studying.
Core Expertise & Skills
· Entrepreneurship & Digital Business
- Guiding students in launching their own digital ventures, freelancing careers, and e-commerce businesses.
- Specialized knowledge in Amazon FBA, FBM, Shopify, and WordPress-based e-commerce development.
· Digital Marketing & AI Integration
- Expertise in social media marketing, SEO, content marketing, and email marketing.
- Proficient in AI-driven digital marketing tools and automation strategies.
· E-commerce & Online Selling
- Skilled in Shopify, WordPress, and Amazon Virtual Assistance, helping businesses scale their online stores.
- Completed multiple certifications, including HP LIFE’s Selling Online Course
· Strategic Planning & Business Growth
- Experienced in business model development, market positioning, and SWOT analysis for start-ups
· Online Teaching & Digital Education
- Instructor for LiveX Pakistan and NexSkill, conducting evening and weekend classes on freelancing, digital business skills, and digital marketing.
- Experienced in video lecture creation, e-learning content development, and interactive teaching methodologies.
Notable Achievements
- Successfully trained and mentored students to establish online businesses and freelance careers.
- Developed digital marketing strategies for international clients, boosting engagement and ROI.
- Designed and delivered comprehensive courses on digital marketing, social media advertising, and AI-driven business solutions.
- Certified in Strategic Planning, Social Entrepreneurship, and Digital Business Skills from HP LIFE
Certifications & Education
- Master of Business Administration (MBA) – (2017-2019)
- Bachelor of Business Administration (BBA) – (2013-2017)
- Certified in Selling Online, Social Media Marketing, Strategic Planning, and Digital Business Skills (HP LIFE)
Munib Hassan is passionate about bridging the gap between education and digital entrepreneurship. His mission is to empower students with real-world digital skills, enabling them to thrive in the evolving digital economy.
LinkedIn: Munib
Hassan
Location: Lahore, Pakistan
#Entrepreneurship #DigitalMarketing #AIinMarketing #Ecommerce #AmazonVA #Shopify #WordPress #SocialMediaMarketing #Freelancing #StrategicPlanning
Empty!
- Live Class
- InstructorMunib Hassan
- Duration4 Weeks
- Total Hours16
- LanguageEnglish / Urdu
- CertificateYes
Refund Policy:
If an enrolled certification program cannot commence due to low enrollment, learners may transfer their paid amount in full or in part to another program. Alternatively, learners may request a full refund, which will be issued only via banker's cheque.
