Key Benefits

·Channel-Specific Mastery: Deep-dive into SEO, social media, email, and PPC—no diluted "omnichannel" generalization.

·Analytics-First Approach: Decode data with Google Analytics, Hotjar, and A/B testing tools—without AI dependency.

·Portfolio-Building Campaigns: Run live campaigns for real brands (e.g., e-commerce startups, local  businesses).

·Certification Pathways: Prep for Google Ads, Meta Blueprint, and HubSpot Content Marketing certs.

·Agile Adaptation: Master algorithm shifts on Google, Meta, and emerging platforms.

 

Program Structure

Quarter 1: Digital Foundations

DM111 Marketing Principles & Consumer Psychology 3 Credit Hours

DM120 Digital Marketing Fundamentals 3 Credit Hours

DM130  Web Analytics & Metrics 3 Credit Hours

 

Quarter 2: Core Channels

DM211 Advanced SEO & Local Search 3 Credit Hours

DM220 Social Media Strategy & Community Management 3 Credit Hours

DM230 Content Marketing & Storytelling 3 Credit Hours

 

Quarter 3: Performance & Optimization

DM300 PPC Advertising (Google/Meta) 3 Credit Hours

DM310 Email Marketing & Automation 3 Credit Hours

DM320 Conversion Rate Optimization 3 Credit Hours

 

Quarter 4: Strategy & Capstone

DM400 Digital Strategy & Budget Planning 3 Credit Hours 

DM410 Brand Management & Influencer Collabs 3 Credit Hours

DM430 Capstone: Live Brand Campaign 3 Credit Hours

 

Core Focus Areas:
• Search Engine Optimization (SEO) & SEM
• Social Media & Influencer Marketing
• Content Strategy & Conversion Optimization
• Performance Analytics & ROI Measurement

"Where creativity meets measurable impact—craft campaigns that convert."

"Transform clicks into customers—engineer marketing that resonates."

 

Why LiveXNano?

·HyFlex Flexibility: Switch between online/onsite like all programs.

·Affordable: 60-70% lower cost than traditional degrees.

·Industry-Aligned: Curriculum co-designed with digital agencies.

Hashtag:
#DigitalMarketing #SEO #SEM #SocialMediaMarketing #ContentMarketing #GrowthHacking #GoogleAnalytics #ROI #BrandStrategy